McDonald’s Confirms Interest in Columbia

Students and neighborhood residents may soon have another
nearby option for fast food, as McDonald's representatives
confirmed rumors that the restaurant chain is considering opening
a new venue in the Morningside Heights.

McDonald's is "definitely looking at the site" of Tamarind Seed on
Broadway between 114th and 115th Streets as a location to open
a new restaurant, McDonald's Real Estate Representative Dean
Rosenzweig confirmed last week.

Rosenzweig said McDonald's is currently in a "fact-finding stage
for the area as a whole,' meaning it is conducting market research
surveys, determining site feasibility, and attempting to reach an
agreement with the landlord.

Tala Loweihed, a partner in Tamarind Seed, which would either go
out of business or need to relocate if McDonald's were to occupy
the space, denied that his store was considering vacating its
lease. "We're not selling,' he said.

The McDonald's issue has caused a great deal of "dissension in
the building," according to a resident who asked not to be
identified. She said that many of those who own apartments in the
co-op building are dissatisfied with what they perceive as the
co-op board's lack of action to take steps to prevent McDonald's
from moving in to the space.

Though its residents own the building itself, a separate landlord
controls the commercial space. The co-op board is fearful it could
be sued if they interfere with the negotiations.

"It does not seem like they're really fighting. They have lost the will
to fight," one resident said. "They have to take them to the
mat."

Fred Kooby, one of the building's landlords, did not return calls
placed to him last week and yesterday afternoon.

The reason the board has not taken more action, according to the
resident, is that "they are frightened of their own individual liability'
if a deal between the landlord and McDonald's were to fall
through.

The resident said that the board was "not sharing" enough
information about the McDonald's with the building's residents,
adding that the board may have become "too cozy' with
McDonald's.

Another resident, who also asked not to be identified, said that the
co-op board met with representatives from McDonald's on Oct.
10.

Many with apartments in the building not only fear additional noise
and other irritations from McDonald's, which has 76 locations in
Manhattan, but also are concerned that having McDonald's in their
building would decrease their property values.

Rosenzweig, who said he "supposed" that McDonald's is looking
at other sites in the area but was unable to identify those locations,
disagreed with that interpretation. "I think communities are
receptive," he said. "I think we're a great neighbor."

Previously, Rob Urba, another partner in Tamarind Seed, said that
McDonald's had expressed interest in the space adjacent to his
store that was vacated last fall by Rennell, a clothing store.

That area, however, was leased months ago to Cohen's Fashion
Optical, which plans to open its store on Oct. 29, although Dany
Colado, manager of one of Cohen's current Upper West Side
locations, said that the opening may be pushed back a few weeks
due to construction delays.

While Shaanan Meyerstein, CC '05, keeps kosher and therefore
does not dine at McDonald's, he was still excited by the prospect of
the Golden Arches going up down the street from his dorm. "I think
a McDonald's here would be great," he said. "It's the kind of place
students need more of here."

"It's very unhealthy," Meyerstein added. "But in this day and age,
you've got to live in the moment and just enjoy the
cheeseburger."

Tim Cavanaugh, CC '05, was also pleased at the prospect of
McDonald's opening a franchise in Morningside Heights. "I like
McDonald's, I would go there,' he said. "It wouldn't do anything to
improve the elegance of the neighborhood, but it would be
convenient and has good food."