Marketing Yourself to Employers
Most of what I know about marketing, I've learned from watching Mad Men. Before you figure out a good advertising campaign to sell yourself, you're going to need to smoke a lot of cigarettes, make some sexist comments, and commit a whole lot of adultery.
After you've gotten that out of the way, you can begin by reading one of the countless online articles devoted to "selling yourself." Don't worry, it's nothing that your mother would disapprove of. Selling yourself in a business setting boils down to two key ideas: developing your personal brand and packaging yourself.
Developing your Personal Brand
These days, many people consider branding to be inhumane and instead choose to use inner ear tattoos, tags, or microchips with their livestock animals. However, branding remains one of the most effective ways of protecting your property from cattle rustlers.
When developing your personal brand, pay attention to what logos other farmers in your area are using. If you choose an "H" and your next-door neighbor brands his livestock with the "double H," he could easily steal your cow and modify its brand to trick you and the local sheriff.
The ideal brand is a simple logo created from fewer than five straight lines. English letters are traditional, but don't be afraid to get creative; the brand I use with my cows is #, short for #fitspo, to remind them that no pain equals no gain.
After you've developed your personal brand and sold yourself, the next step is shipping yourself to the buyer. Shipping yourself by freight is more comfortable and less aggravating than flying with American Airlines, but it can still be a bumpy ride, so packaging yourself well is necessary. It may be a long ride as well; your dream job could be an opportunity on the west coast, or even in a foreign country.
Bubble wrap is the key to packaging yourself, because not only will it protect you from jostling along the journey, but popping it also gives you something to do while you're sitting alone in a box for days on end.
Now that you know how to market yourself, get out there and transform yourself into a hot commodity. No job is out of your reach if you have a can-do attitude, a red-hot iron, and a sufficient amount of postage to ship yourself to the top.