
At 3:31 p.m. on Monday, April 18, the message “Time to BeReal. 2 min left to capture a BeReal and see what your friends are up to” appeared on phone screens across Columbia. Some students slipped their phones out of their pockets to sneak a selfie during their Contemporary Civilization class. Others posed with their pillows as they relaxed in their dorm rooms. The photo, taken simultaneously with a phone’s front and back cameras, cannot be edited, and can only be posted once a day, distinguishing BeReal content from that on other social media apps like Instagram, Snapchat, and TikTok.